6 types of consumers in Pluralistic South Africa.
There are 6 main personas that need to be kept in mind while designing for the popular consumer through the assumption of their own identity and social preference. These six personalities are as follows according to Barton (2012). The “Hip Consumer” believes that he can…
Contemporary Consumption and the Millennial in South Africa.
Contemporary consumption as discussed by Barton (2012) places the millennials consumption within a digital and physical space in their own identity. The millennial is a generation born between 1977-1994 that tends to be more responsive to targeted stimuli within Identity Systems and consumer products that…
Think fluid in terms of branding.
Fluid? Why? An Identity System that encapsulates the characteristics of ‘fluidity’ enables the values of the brand to merge and access the intended recipient through various connection points – and is thus dynamic rather than static. According to Delahunty (2013) a Dynamic Identity System approach…
THE BLACK CAT BONES: TURN OF THE CENTURY
The Black Cat Bones probably stands as one of my favourite live bands to photograph within our music industry. I just had to publish the press release for their newest music video “Turn of the Century” here. Epic music, amazing visuals and people with soul…
A bit more on fluid identity within design:
Fluid identity definition: Fluid identity speaks to the role of the visual elements within a product/service or brand. Fluid identity can change and keep up with the fast pace market without having to change the core value and symbol of the brand. The application of…
What is Adaptive Branding?
Adaptive identity (Branding) is also often referred to as fluid identity, dynamic identity and liquid identity. It can be defined as a flexible identity, where the designer can constantly adapt and change “the identity” relative to the context of its environment, learning the designer to…