6 types of consumers in Pluralistic South Africa.
There are 6 main personas that need to be kept in mind while designing for the popular consumer through the assumption of their own identity and social preference. These six personalities are as follows according to Barton (2012). The “Hip Consumer” believes that he can…
Durge EP release: Dirge
Dirge (Noun) “A dirge is a somber song or lament expressing mourning or grief, such as would be appropriate for performance at a funeral.” Durge have recently released their first EP titled Dirge into the world. A somber swaying EP that relaxes the mind. Strong…
@Fatsugg (Epic Art!)
So today we feature the work of Gustaf Swart on our blog, a keen minimalist, drawing his inspiration from that what is already around him. He shapes by combining imagination and some keen skills! Its an honor to feature him on our blog! Find him…
What is Adaptive Branding?
Adaptive identity (Branding) is also often referred to as fluid identity, dynamic identity and liquid identity. It can be defined as a flexible identity, where the designer can constantly adapt and change “the identity” relative to the context of its environment, learning the designer to…